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Analysing 96 opinion-leading media in 15 countries for the period January 2007 to May 2008, Media Tenor South Africa attempted to establish the extent of the damage to South Africa’s reputation on the world stage, in light of the recent xenophobic attacks, widespread condemnation of the President’s role as mediator in the Zimbabwean election crisis, and within the broader world economic downturn. 3,515 reports in a variety of media types were analysed . The research examined general impressions of the country, political entities, as well as business and economic news.