History

1985

Since 1985 InnoVatio Publishing Ltd has been a seismograph for social innovation and is regarded as an influential platform for social change. In 1985 Professor Bela Kada, the mastermind behind the Hungarian reforms that played a part in the collapse of communism, uses InnoVatio as a vehicle for relaying the message that these reforms target the whole of society rather than economics alone. In December 1989, after the fall of the Berlin Wall, readers of InnoVatio are the first to be informed about the “wall in the head” that remains in the minds of many Germans. This phrase, coined by InnoVatio, is still used today.

1993

Thanks to the work of Prof. Elisabeth Noelle-Neumann, the mastermind behind the famous institute for demoscopie in Allensbach, Germany, InnoVatio founds the Media Tenor research institute to study the influence of media on society and social change.
Media Tenor specializes in continuous media content analysis. One year later, the first Media Tenor Research Journal is published.

1995

Media Tenor founds the International Media Monitor Association in Washington, D.C., in cooperation with the Center for Media and Public Affairs.

1996

New offices in Dover, United Kingdom, and Ostrava, Czech Republic.

1997

The first Media Tenor International Research Journal is published.

1998

Media Tenor plays a role in a general election campaign for the first time when “Kampa” Image Analyses are created and Media Tenor launches the ongoing Internet monitoring of Internet news groups. The first Agenda Setting conference is held in Leipzig.

2000

New offices open in Pretoria, South Africa and in New York.

2004

With a network of 290 United States scholars Media Tenor develops a weekly in-time election monitoring system, allowing the opinion leading United States media to provide detailed coverage of the United States presidential campaign. Media Tenor creates real time analyses for televised debates to show what candidates are really saying.

2005

New Offices open in Lugano, St. Petersburg and Windhoek.

2006

Over 240 Media Tenor analysts are analyzing international media outlets (radio, TV, print, online media, blogs and newsgroups) on a daily basis, determining which issues concern the media and which do not. Media Tenor remains the only institute to analyze 100 percent of media content* and provide highly qualitative data on the international market.

2007

Media Tenor opens its first university institute, the Arab Media Centre Institute at Emory University in Atlanta, which has access to current Media Tenor data for their own research and teaching.

 

* All texts in opinion leading media in the sections news, politics and business are analyzed.

 

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